Michael Vaughan from Autos.CTV.ca talks about Roger owning the Saturn Brand. He asks a very poignant question and that is - So how can Roger succeed where General Motors blew away billions? Many of us all ready know that Roger has said that Saturn will be profitable on day one.

According to Michael Vaugh this how Roger will make it happen….

Well the first point is Penske won’t have to worry about the factories that build the cars. This time around Saturn is only going to be a distributor of cars — other people’s cars. Roger and his team can now shop the world for custom-made cars from other manufacturers that he thinks will fill the bill with his adoring American public.

Roger is an American Icon that will create enthusiasm around the Saturn Brand.

Americans instantly recognize him as the serious looking, handsome guy wearing earphones in the pits as his team takes the checked flag. He’s the representation of old fashioned American virtues of hard work and team play.

Gearhead blogs since the deal was announced have been overflowing with comments like “We love Roger” and “the guy has a golden touch.”

If he pulls off the deal for Saturn, and makes it work, Penske will have caused the biggest change in how cars are sold since the dawn of the auto industry.

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[Source: CTV.tv Autos, Read Entire Story]